Product Description

Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do―and for anyone running a business today, outcomes are the key.

The Internet of Things (IoT) is the point of connection between products and the results they deliver―it’s where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust.

Founder and president of today’s leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade―far longer than the term has even existed.

This essential guide provides an in-depth look into IoT―how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy.

IoT isn’t a new business trend. It’s the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you.

This is your playbook for transforming your company into a major player in the IoT Outcome economy.